Example 1 — Compare two cities fairly
EasyProblem
City A: 120 thefts among 40,000 people. City B: 90 thefts among 15,000 people. Which has the higher theft rate per 1,000 people?
Solution
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The cities are different sizes, so compare normalized rates, not totals.
Name the structure before touching arithmetic — that is what makes the right method obvious.
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Ask the recognition question: Am I dividing by group size or rescaling so different-sized quantities can be compared fairly?
If the answer is yes, the concept applies; the cue, not a keyword, decides the method.
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Use with multiplier for each.
The rule is chosen only after the structure matches, so the steps mean something.
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A: ; B: .
Keep units, shape, or answer form tied to the story so the work does not become symbol pushing.
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Check the answer against the original question.
It should fit the mental model — put everyone on the same scale. If it does not, revisit the recognition step before changing the arithmetic.
Answer
City B has the higher rate (6 vs 3 per 1,000)
Takeaway: Normalizing to a per-person rate flips the answer that raw counts (120 > 90) would suggest.