Example 1 — Coffee and longevity
EasyProblem
A study follows 5,000 adults for 20 years, finds coffee drinkers live longer, and concludes coffee extends life. Is the conclusion valid?
Solution
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No treatment was imposed — people chose to drink coffee, so the groups may differ in income, diet, and exercise.
Name the structure before touching arithmetic — that is what makes the right method obvious.
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Ask the recognition question: Did the researcher assign the treatment to subjects, or only observe a group that already had it?
If the answer is yes, the concept applies; the cue, not a keyword, decides the method.
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Identify the study as observational and downgrade 'extends life' to 'is associated with longer life.'
The rule is chosen only after the structure matches, so the steps mean something.
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Because coffee was not randomly assigned, a lurking variable could explain the gap.
Keep units, shape, or answer form tied to the story so the work does not become symbol pushing.
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Check the answer against the original question.
It should fit the mental model — watch versus assign. If it does not, revisit the recognition step before changing the arithmetic.
Answer
Only association is justified, not causation
Takeaway: Observational studies can reveal associations but cannot rule out confounders, so they can't prove cause.